Tag: AI research

Let’s talk about something most marketers are whispering about, but few are confronting head-on: AI anxiety. At this year’s Meltwater Summit in NYC, 43% of marketers admitted they still don’t know how to get value from AI. Let that sink in. Nearly half of the industry is investing in tech they don’t really know how […]

By Jeff Domansky Artificial intelligence is already revolutionizing knowledge work, but not in the way you might think. A 2023 Harvard study[1] reveals a fascinating truth: AI doesn’t just make workers better—it creates AI productivity winners and losers based on how it’s used. Here’s the deal: AI can significantly boost productivity and quality if you […]