AI Is Killing Us Quickly, Or Is It?

AI is Eating Itself – And It’s Going to Destroy the Internet

The AI hype train is about to derail itself. New research from Oxford and Cambridge reveals a terrifying reality: AI is literally consuming itself into stupidity. And with 57% of web content already AI-generated, we’re watching a slow-motion trainwreck that could destroy both AI and the internet as we know it.

The Collapse is Already Happening

Here’s the bombshell: When AI feeds on AI-generated content, it turns into nonsense – fast. Oxford researcher Dr. Ilia Shumailov’s team discovered something they call “model collapse” – and it’s worse than anyone expected. By the ninth query cycle, their AI model turned a serious article about 14th-century church steeples into gibberish about “jack-tailed rabbits.”

Think that’s an isolated case? Think again.

Your AI is Eating Its Own Vomit

The problem is simple but devastating: AI systems are increasingly training on content created by other AIs. Dr. Shumailov puts it bluntly: “It is surprising how fast model collapse kicks in and how elusive it can be.”

The scary part? There’s no way to stop it. AI content is flooding the internet at unprecedented rates. One AI expert predicts that by 2025, a staggering 90% of online content will be AI-generated. Do the math – we’re creating a massive feedback loop of increasingly worthless information.

This Isn’t Just About Bad Blog Posts

The implications are far worse than you think:

• AI systems are losing touch with reality, creating their own distorted version of truth
• Minority viewpoints and less common information are being systematically erased
• There’s no reliable way to filter out AI-generated content at scale
• Even the experts admit they have no solutions at hand.

AI Hype and the Death of Truth

Here’s the kicker from the Forbes article: “Given the steady march toward AI model collapse, everything online may have to be verified via an immutable system such as blockchain or some ‘Good Housekeeping’ seal of approval equivalent to ensure trust. Otherwise, the death of AI and the internet might actually mean the death of truth.”

What This Means For You

If you’re creating content, using AI tools, or just consuming information online (that’s everyone), you’re already part of this problem. The question is: what are we going to do about it?

We need radical transparency about AI-generated content and a serious commitment to preserving human-created information. Otherwise, we’re just feeding the AI hype that’s eating the internet.

The AI Content Bottom Line

The AI emperor has no clothes – and now we have the research to prove it. As Dr. Shumailov warns, “Model collapse can have serious consequences.” We’re not just talking about cheesy chatbot responses anymore. We’re talking about the potential collapse of reliable information online.

Of course, the researchers have a point. But, the prize and the jobs in the future, will go to those who learn how to harness AI and use it properly. They will be high-octane creators, managers who can use new tools for greater efficiency and profitability, and those of us who make better use of time for better results.

What do you think? Are we already past the point of no return? Will the internet destroy itself before we can respond?

I’m not pessimistic, but we’ve seen what AI hype and fake news can do. Let’s see if we can do better as marketers, writers and content creators.

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