Day: September 20, 2025

Sep 20
From SEO to GEO: How AI Search Is Rewriting the Rules & What Marketers Must Do Now

Search isn’t what it used to be. In just one year, AI summaries have nearly cut website traffic in half. When Google adds an AI Overview to a results page, users click on traditional links only 8% of the time – compared to 15% without the AI box, according to Pew Research. That’s a 50% […]